Caesars Sportsbook Now Live In Michigan, Leaving William Hill Brand Behind
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Michigan sports bettors now have access to the renowned gambling brand as Caesars Sportsbook officially entered the state’s betting market on Monday. However, it’s important to note that this launch might not present an extra choice for Michigan sports bettors.
The launch represents a rebranding of the previous William Hill Sportsbook.
In the spring, Caesars completed the acquisition of William Hill for a staggering $3.7 billion and pledged to rebrand before the commencement of the football season.
Caesars has made its debut in Michigan this week, just a few days before the NFL preseason begins on Thursday.
Caesars Sportsbook app available now on iOS, Android
Starting Monday, Michigan sports bettors will be able to access the William Hill website using the same URL.
Playinmichigan discovered that the sign-in credentials remained unchanged, and the transition of account information was smooth.
According to a spokesperson from Caesars, an app update was released on iOS and Android later on Monday. Fortunately, the transfer of account and wallet information proceeded seamlessly onto the new interface for us.
The site’s top left corner now features the Caesars Sportsbook logo alongside the Turtle Creek logo. Similarly, when accessing the online casino section of the website, the top also showcases the Caesars Sportsbook logo.
Tantalizing welcome offer for Caesars sportsbook launch
Caesars Sportsbook in Michigan has surpassed William Hill as the top choice for players seeking free bets, elevating their reputation to a whole new level.
The new offer provides new customers with a risk-free $5,000 sports bet upon signing up and making a qualifying deposit. Please note that if you have used the William Hill app in the past, you do not qualify as a new customer.
- When prompted, make sure to sign up using our links and enter our exclusive bonus code LEGALFULL.
- Make a qualifying deposit.
- To be eligible, you must make your initial bet within seven days of creating an account. The amount wagered does not matter (only the first bet counts).
- In the event that the initial bet, which carries no risk, results in a loss, the bet amount will be reimbursed up to a maximum of $5,000 by means of a single free bet.
- The Free Bet must be utilized within 7 days of receiving it, otherwise, it will become invalid.
- The promotion will conclude on September 30th, 2021.
- The cashout feature is not available for use on the qualifying bet.
- The maximum amount for a free bet is $5,000.
If your first wager is worth up to $5,000, the corresponding one-time free bet token will hold the same value. For instance, if you place a $200 bet and lose, you will be granted a free bet token worth exactly $200. This token must be utilized within 7 days from the time you receive it.
Other bonus offers to look out for
Michigan bettors were treated to a variety of enticing daily bonuses by William Hill, and the newly-introduced Caesars sports betting app intends to carry on that tradition of providing generous promotions. Some of the offers that were available on the previous Will Hill app included:
- On Fridays, multiply your earnings with moneyline baseball bets.
- Free bets were given out during the NBA playoffs based on the number of points scored by the top players.
Caesars Sportsbook offered a 100% profit boost for a single sports bet on Tuesday, allowing a maximum bet of $200 and requiring minimum odds of -200. On Wednesday, they provided a 50% profit boost with a maximum bet of $50 and a minimum of -200 odds.
Caesars also had a Big Bet Bonus available, which granted a $200 free bet for any sports bet of $500 or more (with minimum odds of -150) placed this week.
This summer, the sportsbook will be offering powerful daily baseball Super Boosts. Anticipate experiencing similar offerings on the enhanced and upgraded app.
Caesars Rewards integrated with new sports betting app
Caesars Sportsbook has joined forces with Caesars Rewards, enabling players to earn Caesars Rewards Tier Credits with every bet. This seamless process allows users to earn and redeem rewards online just as effortlessly as they can do in person at any of Caesars’ 50+ destinations spanning across 16 states.
As per a news release, the Caesars Rewards network allows the redemption of Reward Credits across various outlets. This implies that any credits earned online can be utilized for complimentary gaming, dining, travel, and exclusive sports and entertainment experiences.
During the initial two weeks of the rebrand, Caesars is providing a 5x increase in rewards credits for online slots play until August 15th. To avail this offer, use the Caesars casino promo code FREECZR.
At Turtle Creek and Leelanau Sands, it is not possible for players to accumulate Tier Credits and Reward Credits through in-person sports betting.
Caesars takes over Grand Traverse Bay tribal partnership
The brand is assuming control of the partnership between the Grand Traverse Bay Band of Ottawa and Chippewa Indians, formerly held by William Hill.
In the northwest region of Michigan, specifically in Traverse City, the tribe manages two casinos: Turtle Creek Casino located in Williamsburg and Leelanau Sands situated in Peshawbestown.
Caesars has confirmed that Turtle Creek, which opened the Onyx Sports Book by William Hill last year, will be rebranded as Caesars Sportsbook. However, Playinmichigan has contacted the casino to inquire about the timeline but has not received a response. Additionally, Leelanau Sands provides sports betting kiosks at their location.
Caesars Windsor, situated across the Detroit River, offers another remarkable property close to downtown Detroit. It is important to note that while Ontario is soon introducing online sports betting, this rebrand is not associated with the Canadian casino.
Caesars rebrand could boost William Hill’s MI performance
Despite being a well-known sportsbook brand in the United Kingdom, William Hill Sportsbook has not yet achieved significant popularity in Michigan.
Since its launch on January 22nd, William Hill has captured a 2.6% market share of the $1.5 billion wagered online in the state, amounting to $38.3 million through June.
This week, the 14th sportsbook was launched in the market, with William Hill’s handle securing the sixth position.
By June, William Hill lagged significantly behind FanDuel, DraftKings, and BetMGM, as the three major players accounted for 77.5% of the online sports bets in the state.
Barstool Sportsbook held the fourth position in the market with an 11.1% share, while PointsBet Sportsbook followed closely behind in fifth place with a 3.9% share.
The Caesars Sportsbook app runs on Liberty, the proprietary and integrated technology stack of the company. Additionally, Caesars Sportsbook can be accessed online in Colorado, Indiana, Iowa, New Jersey, Tennessee, Virginia, and West Virginia.
JB Smoove, an actor-comedian, has been chosen to join a nationwide advertising campaign for the rebranding initiative, where he will portray the iconic Caesar. Additionally, the advertising series will showcase Patton Oswalt, a fervent supporter of Caesars, in the role of Carl.
WSOP.com launch expected as part of Caesars change
It is anticipated that the Caesars move will serve as the platform for the introduction of World Series of Poker in Michigan.
The platform was recently introduced in Pennsylvania and is projected to be available in Michigan soon. Furthermore, the app will have the capability to connect to players’ Caesars Rewards account.
