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The exact launch date of online sportsbooks in Michigan remains uncertain. The timeline is still flexible. However, once they are operational, BetMGM’s responsible gaming initiatives could potentially be the leading ones in the state.
BetMGM has partnered with Conscious Gaming to integrate a cutting-edge tool called PlayPause into their online casino and sportsbook product. This collaboration empowers BetMGM to effectively safeguard individuals facing compulsive gambling problems, providing them with a distinct advantage.
Why this is a big deal for BetMGM responsible gaming efforts
The Michigan Gaming Control Board currently manages a self-exclusion program designed to protect individuals with gambling issues. While there may be potential modifications that offer registrants additional choices in the near future, the primary objective remains safeguarding Michiganders facing gambling-related challenges.
Nevertheless, these programs do have a certain vulnerability, which becomes particularly apparent when it comes to gambling companies like BetMGM that function in various jurisdictions. A prime illustration of this can be seen with BetMGM, which operates in both Indiana and Michigan.
The state of Indiana also operates a comparable program, but it is important to note that there is no reciprocity between the two gambling regulatory bodies. As a result, the Indiana Gaming Commission and the MGCB do not have access to each other’s list of individuals.
A person listed on the MI disassociated persons list has the ability to journey across the state border and partake in betting on BetMGM in Indiana. Similarly, an individual on the IN self-exclusion list might encounter the allure to cross the border and engage in online slot games provided by BetMGM in MI.
PlayPause’s objective is to assist BetMGM in reducing their liability.
How PlayPause works
The main focus of the product is to centralize and simplify information for operators. Upon implementation, BetMGM will conveniently obtain relevant data regarding individuals listed on exclusions across all its markets.
This will allow BetMGM to actively contribute towards addressing problem gambling. For instance, if an individual residing in Michigan is listed as excluded in Indiana but not in Michigan.
Based on this information, BetMGM will avoid sending promotional material to the address in the Wolverine State to prevent including that individual in its mail campaign.
The maintenance of separate customer databases for each market by BetMGM makes this even more crucial. The convenient availability of data will greatly assist in limiting access for such individuals.
BetMGM leading the way in this initiative
BetMGM’s partnership with Conscious Gaming to implement PlayPause on such a large scale marks a significant milestone as the first gambling company to do so. This collaboration underscores our unwavering dedication to conducting business in a responsible manner.
“BetMGM’s CEO, Adam Greenblatt, emphasized the significance of adopting a multi-state approach to responsible gaming, stating that it is a crucial stride for the industry and a significant advancement in safeguarding consumer protection.”
Anna Sainsbury, a trustee of Conscious Gaming and chairman and co-founder of GeoComply, expressed similar sentiments.
We are extremely excited at Conscious Gaming to announce our partnership with GVC and BetMGM for the launch of PlayPause. It is a great endorsement for the PlayPause initiative to have a reputable, responsible, and rapidly expanding operator on board right from the beginning. Collaboration among all stakeholders in the industry is essential to provide players with the essential resources for responsible gambling.
BetMGM’s launch in MI might surpass other online operators in the state in terms of addressing problem gambling. This could potentially pave the way for a comprehensive solution on a national scale.
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