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The Bet Detroit has taken over the radio station 1270-AM, transforming it into a hub of sports betting content, marking a new era in the entertainment industry for this traditional medium.
Last week, radio powerhouse Audacy, the parent company of the station, made an announcement regarding the adjustment.
The sports radio leader in Michigan, The Ticket 97.1 FM, is owned by Audacy. Previously known as Entercom, Audacy is headquartered in Philadelphia.
The Bet Detroit schedule melds ‘Huge,’ Rome, BetQL
The majority of programming on Bet Detroit consists of syndicated shows from the BetQL Network. Nevertheless, there are two notable national shows that remain on the schedule. The Jim Rome Show airs in the early afternoon, providing a consistent presence across the country. Additionally, The Huge Show, hosted by Bill Simonson and originating from Grand Rapids, offers a daily drive-time experience for listeners.
The daily schedule of the Bet Detroit is outlined as follows:
- The Morning Tip, 6-9 a.m.
- Daily BetQL from 9am to 12pm
- The Jim Rome Show airs from noon to 3 p.m.
- The time slot for The Huge Show is from 3 to 6 p.m.
- The timing of The Sharp Report is from 6 to 7 p.m.
- Join us tonight from 7-11 p.m. for Bet MGM.
- JR Sport Brief, from 11 p.m. to 2 a.m.
- Amy Lawrence hosts After Hours from 2 a.m. to 6 a.m.
Before simulcasting on both AM and FM frequencies, The Ticket sports radio programming used to air exclusively on 1270-AM.
Sports betting content entering your media diet
In Michigan, there are multiple avenues to indulge in sports betting content. You can tune in to the radio or podcasts, access articles on various local and national news websites and newspapers, and find coverage on television as well.
In addition to the overwhelming presence of sports betting ads on non-sports betting programming, they are also found ubiquitously across your TV, radio, podcasts, and newspapers.
An analysis will be available soon on Playinmichigan, covering the extent to which these choices are dominating the daily Detroit sports content consumption.
Last week, BetQL content was adopted by stations located in Baltimore, Houston, Kansas City, Las Vegas, and Washington, D.C. According to reports, a station in New Orleans is expected to make the switch this week.
In the past, Audacy introduced “The Bet” on an AM station located in Denver, as well as on two HD radio multicast channels, one in Chicago and another in Los Angeles.
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