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In July, the monthly handle for retail sports betting at Detroit casinos reached its lowest point in 2021. However, the decline continued in August, with a 10.9% drop, resulting in a total of $16.3 million wagered for the month.
In the presence of a silver lining, there is a likelihood for things to improve further.
The month of Michigan sports betting is expected to experience a significant surge in September, thanks to the excitement generated by preseason NFL football and some regular-season college football games. The Tokyo Olympics also played a minor role in boosting betting activities during July and August, but it had a minimal impact on the overall industry.
Greektown Casino’s Barstool Sportsbook takes more than half of Detroit sports bets in August
In August, the Barstool Sportsbook at Greektown Casino emerged as the leader in sports betting in Detroit, raking in $8.8 million in wagers and capturing a dominant market share of 54.0%. Following closely behind was the BetMGM Sportsbook at MGM Grand Detroit, securing the second spot with $4.3 million in bets (26.5% share), while the FanDuel Sportsbook at MotorCity Casino claimed the third position with $3.2 million in wagers (19.4% share).
| Licensee | Retail Handle | Revenue (GGR) | Promos | State Tax | Local Tax |
|---|---|---|---|---|---|
| Greektown | $8,796,603 | $565,432 | $0 | $21,373 | $26,123 |
| MGM Grand | $4,329,630 | $850,474 | $0 | $32,203 | $39,359 |
| MotorCity | $3,161,937 | $232,675 | $0 | $8,795 | $10,750 |
| Total | $16,288,170 | $1,648,581 | $0 | $62,371 | $76,231 |
For the second consecutive month, Greektown emerged as the undisputed leader in the Detroit sports betting industry. In July, Barstool at Greektown dominated with an impressive 46.9% market share. These figures represent significant percentages in a fiercely competitive retail market in Michigan.
In August, MGM Grand saw a significant increase in their hold on sports bets, going from 2.6% in July to an impressive 19.6%. Comparatively, MotorCity held 7.4% of sports bets in August, while Greektown had a slightly lower hold of 6.4%.
Unlike an increasing number of tribal casinos in Michigan, Detroit casinos did not mandate the use of masks during the summer.
In the month of August, the city of Detroit received $76,231 in taxes from sports betting, while the state received $62,371. These figures contributed to the total tax revenues for the year 2021, which amounted to $720,579 for the city and $589,565 for the state.
The retail figures for sports betting wagers made at tribal casinos across the state are not included in the totals reported by the Michigan Gaming Control Board, and there is no requirement to disclose them.
The online sports betting figures for August are expected to be released soon. As of the end of July, a total of $1.69 billion had been bet on sports online in Michigan since its launch on January 22nd.
MGM Grand still leads overall casino revenue
In August, the Detroit casinos witnessed a remarkable surge in their overall casino revenue, reaching $112.2 million. This figure represents a substantial increase of 61.7% compared to the same period last year, which coincided with the initial wave of the coronavirus pandemic. However, when compared to August 2019, the revenue for August 2021 experienced a slight decline of 6.4%, falling from $119.8 million.
The monthly gaming revenue for MGM Grand was $52.4 million, giving them a market share of 47%. MotorCity generated $36.5 million in revenue, accounting for 32% of the market, while Greektown earned $23.4 million, representing a market share of 21%.
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