Michigan Online Casinos Reach New Revenue High Of $97.2 Million In August With Live Dealer Boost

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Written By Matt Schoch on September 16, 2021Last Updated on September 17, 2021
Michigan Online Casino Revenue August 2021

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Michigan online casinos continue to thrive as another month concludes, with revenue reaching nearly nine-figures once again.

However, this time August established a new monthly record in Michigan.

In August, despite a slight slowdown in sports betting, the online gaming industry in Michigan remained robust. Online casinos and poker saw a 5.3% increase in revenue, reaching a record-breaking monthly total of $97.2 million. This success resulted in $17.9 million in state taxes, $4.9 million in taxes for Detroit, and nearly $2.0 million in payments to tribal governments.

Since its launch on January 22, Michigan’s internet gaming has generated a total revenue of $672.6 million. This has led to $120.1 million in tax revenue for the state, $33.3 million for Detroit, and $13.2 million for tribal operators, up until August.

Live dealer games helped power record August numbers

According to the Michigan Gaming Control Board’s recent revenue totals, the introduction of live dealer casino games in August significantly contributed to the increase in earnings.

On July 22, the launch of live dealer blackjack, roulette, and baccarat took place. These games are operated by Evolution, a leading global supplier, from their Southfield studio. They are now accessible at 10 online casinos in Michigan.

During the summer sports slowdown, sports betting numbers in Michigan continued to progress steadily. In fact, there was a slight increase in sports betting activity during August. However, it is anticipated that there will be a significant boost in September as the football season kicks into full gear.

In August, the revenue reached a new milestone by surpassing the previous record of $95.1 million set in March. Following this achievement, the revenue figures have displayed notable consistency, with June marking the lowest point at $89.2 million.

BetMGM Casino dominates internet gaming operators again

BetMGM Casino continued its impressive streak in the industry, generating a substantial $39.7 million in revenue and capturing 40.9% of the market share. BetMGM Poker also played a significant role in bolstering the company’s dominant position.

Every month, the top sports betting operators in the state compete for second place in the realm of internet gaming. In August, FanDuel Casino outperformed DraftKings Casino, earning $14.2 million (14.6% share) in revenue, while DraftKings earned $12.6 million (13.0%).

In terms of revenue, BetRivers Casino ranked fourth with $7.1 million (accounting for 7.4% market share), while Golden Nugget Casino secured the fifth position with $5.3 million in revenue (equating to 5.5% market share).

Licensee Brand Revenue (GGR) Promos State Tax Local Tax
MGM Grand Detroit BetMGM $39,721,259 $3,972,126 $7,006,830 $3,449,791
MotorCity FanDuel $14,228,090 $1,422,809 $2,509,835 $1,235,710
Bay Mills DraftKings $12,612,487 $1,261,249 $2,542,677 $635,669
Little River BetRivers $7,144,595 $714,460 $1,440,350 $360,088
Keweenaw Bay Golden Nugget $5,310,216 $531,022 $1,070,540 $267,635
Sault Ste. Marie WynnBet $5,028,203 $502,820 $1,013,686 $253,421
Little Traverse Bay Fox Bet $3,061,986 $306,199 $617,296 $154,324
Greektown Barstool $2,543,964 $254,396 $448,755 $220,943
Pokagon Four Winds $2,485,573 $248,557 $446,896 $111,724
Hannahville TwinSpires $1,341,449 $134,145 $231,802 $57,951
Match-E-Be-Nash-She-Wish Play Gun Lake $1,330,893 $133,089 $191,649 $47,912
Nottawaseppi Huron FireKeepers $1,058,550 $105,855 $152,431 $38,108
Grand Traverse Caesars $822,344 $0 $131,575 $32,894
Lac Vieux Desert PointsBet $508,009 $31,429 $76,253 $19,063
Total $97,197,617 $9,618,155 $17,880,575 $6,885,233

Caesars Casino experienced a significant increase in revenue following its rebranding in early August. The earnings for that month amounted to $822,344, reflecting a remarkable 177% surge compared to July. Nevertheless, there is more progress to be made as this revenue only accounts for a modest 0.8% share of the market.

In August, Gun Lake Casino achieved a significant milestone by surpassing $1.3 million in monthly revenue for the first time. This remarkable achievement comes just a few months after the casino introduced its online product in April.

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