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Michigan is on the verge of introducing legal sports betting, with just a few days left. Casinos throughout the state are working tirelessly to cater to eager bettors looking to place their bets on March Madness.
For months, the Michigan Gaming Control Board (MGCB) has consistently stated that the aim for the commencement of sports betting in the state’s retail sector is the beginning of the NCAA Division 1 men’s basketball tournament. Upon receiving the necessary authorization, most casinos will be fully prepared to initiate operations. It is anticipated that the MGCB will grant final approval to Detroit casinos on the upcoming Tuesday, and subsequently, sportsbooks will commence accepting wagers on March 11, the following day.
This week, MGM Grand Detroit has shown great initiative by adding two rows of sports betting kiosks to its premises.
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Kiosks the preferred choice of sports bettors
According to SBTech’s Ian Bradley, kiosks have gained immense popularity among novice bettors in other states of the US where sports betting has been legalized. In fact, Bradley mentioned to PlayNJ last year that more than 80% of bets made on-site in the US were done through kiosks.
Many bettors prefer going to a kiosk and taking their time instead of dealing with a teller at a window, as it is less stressful for them.
Parlay bets, which require additional time and effort from the bettor, are especially favored at kiosks.
Bradley informed PlayNJ that the outcomes have been remarkably favorable. The margin performance has been outstanding thus far, and the feedback from our partners and their players, both in retail and online, has been highly complimentary. The sports betting kiosks have been readily embraced by US consumers, surpassing our initial expectations in terms of popularity.
Every time me or the team visit our partners’ properties, the kiosks are consistently bustling with activity.
These platforms are intentionally created to be user-friendly, providing clear visual instructions for different markets and sports parlays. Additionally, they provide players with a greater range of choices and flexibility compared to waiting in line at a cashier, which can be overwhelming for inexperienced bettors.
In addition, betting terminals have expanded the range of content available in derivative markets that were previously inaccessible to bettors. Importantly, these terminals have provided a simpler and more convenient betting experience compared to the traditional sportsbook counter and cashier, which often deterred new players. This has resulted in attracting a broader recreational audience and catering to various customer segments.
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Plenty of competition for MGM Grand Detroit
According to The Detroit News, the kiosks at MGM Grand Detroit can be found near the hotel entrance of the casino, as well as outside the Moneyline Sports Lounge.
With more than 50 TVs, a fully stocked bar, and comfortable leather recliners, the sports bar has transformed into a sportsbook.
When the legal sportsbooks open in a few days, MGM Grand Detroit will undoubtedly face significant competition.
FanDuel, the legal sports betting giant, has partnered with MotorCity Casino in Detroit, ensuring a prosperous future for the establishment.
Live sports betting will also be a prominent offering at Greektown Casino-Hotel in Detroit.
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