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Caesars Sportsbook & Casino keeps expanding its list of partners as it grows.
Caesars announced on Tuesday that it has agreed to partner with the PGA of Michigan for 2024.
This year, the sponsorship will encompass five distinct events on the golf schedule.
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Here is some additional information regarding this new agreement.
What the deal includes
Caesars and PGA of Michigan have entered into a partnership wherein they will serve as the presenting sponsor for the following five tournaments.
- Join us for the Club Car Spring Scramble event taking place at The Wyndgate Country Club in Rochester Hills on April 25th.
- The Hall Financial Michigan Open Championship will take place at The Bear course, located at Grand Traverse Resort and Spa, from June 13th to June 16th.
- On July 18, the Midwest Golf & Turf Pro-Am will take place at The Fortress in Frankenmuth.
- The Boyne Tournament of Champions will take place at Boyne Mountain in Boyne Falls from July 22nd to July 23rd.
- The Fall Pro Scratch event will be held on October 3rd at the Western Golf & Country Club in Redford Township.
Justin Phillips, tournament director for the Michigan Section PGA, explained that Caesars is determined to elevate the player and fan experience with this collaboration. Their goal is to actively involve, educate, and incentivize the PGA of Michigan community. Additionally, they aim to establish strong connections with the Michigan golf community by offering exclusive promotions and engaging in various activities with member courses across the state.
Members of the Caesars Rewards program will enjoy exclusive experiences as part of the partnership. Additionally, Caesars will be physically present at these five events to elevate the overall experience for both players and spectators.
Eric Hession, Co-President of Caesars Digital, expressed his excitement about the collaboration with the PGA of Michigan, stating, “Teaming up with them presents an excellent opportunity for Caesars Sportsbook & Casino.” Hession emphasized that Michigan boasts passionate sports fans and by becoming the presenting sponsor for important PGA tournaments in the state this season, they can better engage with new customers and show appreciation to their existing loyal customer base.
MI PGA latest splash for Caesars
Caesars Michigan has been making waves in the media lately.
In January, an announcement was made regarding an exclusive collaboration between it and Michigan State University. This collaboration designated it as the official partner for sports betting and iGaming in MSU athletics.
Caesars introduced WSOP Michigan last week, making it the third available online poker platform in the state.
In-state poker players are taking a significant leap forward with the introduction of the Caesars-backed product, enabling them to participate in interstate play.
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