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Caesars Sportsbook, a renowned gambling brand, has recently entered the live sports betting market in Michigan. Its launch on Monday, however, does not automatically translate into an extra choice for sports bettors in the state.
The launch represents a rebranding effort of the previous William Hill Sportsbook.
In the spring, Caesars completed the acquisition of William Hill for a staggering $3.7 billion and made a commitment to rebrand before the football season.
Caesars has made its debut in Michigan this week, just a few days before the NFL preseason opens on Thursday.
Caesars Sportsbook app available now on iOS, Android
Starting Monday, Michigan sports bettors gained access to the William Hill website using a single URL.
Playinmichigan discovered that the sign-in credentials remained unchanged, and the transition of account information was smooth.
According to a Caesars spokesperson, an app update was released on iOS and Android later on Monday. We are pleased to inform that the account and wallet information seamlessly transferred to the new interface.
The site now features a Caesars Sportsbook logo positioned at the top left, right next to the Turtle Creek logo. Similarly, when transitioning to the online casino section of the website, you will find the Caesars Sportsbook logo prominently displayed at the top.
Tantalizing welcome offer for Caesars sportsbook launch
The reputation of William Hill as one of the top Michigan operators for players seeking free bets has been surpassed by the new Caesars Sportsbook in Michigan.
The new offer provides an opportunity for new customers to receive a risk-free $5,000 sports bet upon signing up and making a qualifying deposit. It is important to note that if you have previously used the William Hill app, you will not be considered a new customer.
- When prompted, use our exclusive bonus code LEGALFULL while signing up using our links.
- You need to make a deposit that meets the qualifying requirements.
- To qualify, simply make your first bet within 7 days of opening an account, regardless of the amount wagered.
- In the event that the initial bet, which carries no risk, results in a loss, a refund will be issued in the form of a single free bet worth a maximum of $5,000.
- The Free Bet must be utilized within 7 days of receiving it, or it will become invalid.
- The promotion will conclude on September 30, 2021.
- The cashout feature is not available for use on the qualifying bet.
- The maximum amount for a free bet is $5,000.
The value of the one-time free bet token will match the initial wager, with a maximum limit of $5,000. For instance, if you place a $200 bet and unfortunately lose, you will be eligible for a complimentary bet of $200. This free bet must be utilized within 7 days from the time you receive the token.
Other bonus offers to look out for
Michigan bettors were fortunate to receive a variety of attractive daily bonuses from William Hill. The new Caesars sports betting app is set to uphold this tradition of providing generous promotions.
- On Fridays, your moneyline baseball bets will earn you twice the winnings.
- During the NBA playoffs, promotions were offered that granted free bets correlating to the number of points scored by the league’s top players.
Caesars Sportsbook offered a 100% profit boost on a single sports bet with a maximum of $200 and minimum odds of -200 on Tuesday. On Wednesday, they provided a 50% profit boost with a maximum bet of $50 and minimum odds of -200.
In addition, Caesars had a special promotion called the Big Bet Bonus, which granted a $200 free bet to anyone who placed a $500 sports bet this week with odds of at least -150.
The sportsbook’s new and improved app will continue to offer strong daily baseball Super Boosts throughout the summer, providing an exciting experience for users.
Caesars Rewards integrated with new sports betting app
Caesars Sportsbook has partnered with Caesars Rewards to provide a seamless online experience for earning and redeeming rewards. With every bet placed, users can earn Caesars Rewards Tier Credits, just like they would at any of the 50+ Caesars locations across 16 states.
The news release states that Reward Credits acquired through the Caesars Rewards network can be utilized in various ways, including free play, dining, getaways, and specially curated sports and entertainment experiences. This means that all the credits earned online can be redeemed universally.
During the initial two weeks of the rebranding, Caesars is providing a promotion where players can earn 5 times the rewards credits for online slots play until August 15. To avail this offer, utilize the Caesars casino promo code FREECZR.
Placing sports bets in person at Turtle Creek and Leelanau Sands does not allow players to earn Tier Credits and Reward Credits.
Caesars takes over Grand Traverse Bay tribal partnership
William Hill is relinquishing its partnership with the Grand Traverse Bay Band of Ottawa and Chippewa Indians, and the brand is stepping in to take over.
In the northwest region of Michigan, specifically in Traverse City, the tribe successfully manages two remarkable casinos: Turtle Creek Casino, located in Williamsburg, and Leelanau Sands, situated in Peshawbestown.
Caesars has confirmed that Turtle Creek, which introduced Onyx Sports Book by William Hill, will undergo a rebranding and be called Caesars Sportsbook. Playinmichigan has contacted the casino to inquire about the schedule but has not received a response yet. Additionally, Leelanau Sands provides sports betting kiosks at their establishment.
Caesars Windsor, situated near downtown Detroit across the Detroit River, stands as another remarkable property of the Caesars brand. It is important to note that despite Ontario’s upcoming addition of online sports betting, this rebranding is entirely independent from the Canadian casino.
Caesars rebrand could boost William Hill’s MI performance
Despite being a hugely popular sportsbook brand in the United Kingdom, William Hill Sportsbook has not yet gained significant traction in Michigan.
Since its launch on January 22, William Hill has recorded online wagers amounting to $38.3 million in the state. This figure represents a 2.6% market share of the total statewide wagers, which reached $1.5 billion in less than six months.
This week, the market had its 14th sportsbook launch, and William Hill’s handle secured the sixth position.
By June, William Hill trailed far behind FanDuel, DraftKings, and BetMGM, as these dominant three platforms accounted for a whopping 77.5% of the state’s online sports wagers.
At 11.1% market share, Barstool Sportsbook secured the fourth position, while PointsBet Sportsbook held the fifth spot with a 3.9% market share.
The Caesars Sportsbook app functions on Liberty, the proprietary and integrated technology platform of the company. Additionally, Caesars Sportsbook can be accessed online in Colorado, Indiana, Iowa, New Jersey, Tennessee, Virginia, and West Virginia.
JB Smoove, the renowned actor-comedian, has been enlisted for a nationwide advertising campaign to promote the rebrand, where he will personify the iconic Caesar. Alongside him, the series of commercials will showcase Patton Oswalt, a devoted follower of Caesars, playing the role of Carl.
WSOP.com launch expected as part of Caesars change
It is anticipated that the Caesars move will also serve as the platform for the introduction of World Series of Poker Michigan.
The platform was recently introduced in Pennsylvania and is anticipated to be available in Michigan soon. Additionally, the app will be integrated with players’ Caesars Rewards account.
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