Barstool Sportsbook At Greektown On Record Pace, Bucking Michigan Online Sports Betting Trend

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Ever since its launch in January 2021, online sports betting in Michigan has experienced a significant surge, emerging as a thriving industry.

However, it does not imply that retail sportsbooks cannot thrive anymore.

The Barstool Sportsbook retail location at Hollywood Casino in Greektown has received significant investment and is now recognized as the foremost book venue in Detroit.

Barstool Sportsbook at Greektown doubling up rest of Detroit

Hollywood Casino at Greektown emerged as the leader among the three Detroit retail casinos in retail sportsbook handle, with a notable $110 million, and also secured the top spot in gross revenue, generating an impressive $9.42 million in 2021.

Despite the competition, MGM Grand Detroit emerged as the clear winner in the race, generating an impressive $102.1 million in retail handle. In comparison, MotorCity Casino trailed behind with $9.1 million in retail sports betting revenue.

Greektown has emerged as the unrivaled champion in 2024.

Cumulative handle for the period January to June 2024.

• The total worth of Greektown is $90.3 million.
• The MGM Grand has a value of $38.5 million.
• The amount of $28.7 million was allocated to MotorCity.

The overall gross revenue.

• The amount of $4.1 million has been invested in Greektown.
• The amount of $2.3 million has been allocated for MotorCity.
• The cost of MGM Grand is $1.5 million.

Why is the Barstool Sportsbook doing so well?

Hollywood Casino at Greektown is not only leading but also surpassing the competition with Barstool Sportsbook.

Tell me, what is the secret?

Hugh Flack, Vice President of Gaming Operations for Hollywood Casino at Greektown, stated that their aim was to distinguish themselves from the usual traditional model. He mentioned that they successfully combined the elements of a sports betting environment with the ambiance of a sports bar and grill. This unique blend has created an exceptionally appealing atmosphere that has garnered positive feedback from both casual players and VIPs in the region.

Hollywood Casino has invested considerable effort to ensure that Barstool Sportsbook transcends being merely a casino feature. Their aim was to establish it as a premier destination, where individuals actively plan and look forward to visiting.

Barstool Sportsbook can be found at the top of the Grand Staircase, offering a 30-foot video wall and 25 HDTVs to enhance game viewing. Additionally, there are 40 betting kiosks available for use.

In addition, Greektown offers a dedicated team of knowledgeable attendants who are ready to assist anyone facing any challenges or difficulties during their sports betting journey.

Flack expressed satisfaction with our successful efforts in recruiting and training an exceptional team of sportsbook attendants and leadership staff. Our primary focus remains on prioritizing our sports bettors in all aspects of our operations. They consistently provide our guests with an exceptional level of service when they visit us to place their bets.

All the favorites are featured on the bar & grill menu, including the renowned Detroit Style Deep Dish Pizza.

Location of Greektown helpful

The location of Hollywood Casino at Greektown has always been one of its advantages.

The address for this location is 1211 Chrysler Dr. in Detroit. It is conveniently situated less than a mile away from Ford Field and Comerica Park, and just another mile from Little Caesars Arena. To access the parking garage, you only need to make a quick turn off I-375.

In the past year, as professional sports venues welcomed back crowds, there has been a noticeable increase in visitors flocking to Greektown and Barstool Sportsbook. These individuals are keen on making a stop at these establishments both before and after Detroit pro sports events.

According to Flack, our casino has always possessed that attribute, even before the existence of sportsbooks. This advantage stems from our close proximity to the stadiums. He further elaborated that we are the sole casino in Detroit positioned within a lively entertainment district near the sports venues.

What does retail success mean for Barstool Online?

While many casino operators have prioritized their online product, Greektown is striving to strike a balance between its physical sportsbook and the Barstool Online Sportsbook Michigan.

As of now in 2024, the Barstool Sportsbook at Hollywood Casino at Greektown represents 31.3% of the total retail and online handle for the operator. This implies that Barstool’s online platform accounts for less than 70% of the share.

In contrast, the MGM Grand retail partner contributes to 93.3% of the total handle for BetMGM Michigan. Similarly, the retail partner MotorCity Casino accounts for 96% of the overall handle for FanDuel Sportsbook MI.

Flack explained that the two products provide unique experiences, with each having its own merits. The establishment they have created caters to individuals who seek to socialize, step out of their homes, and have an enjoyable time with friends. It also serves as an ideal venue to watch live sports events. While some players prefer the convenience of online gaming, there are others who exclusively choose to play at the physical retail sportsbook. However, many individuals appreciate both options for distinct reasons.

Barstool/Greektown ranks fourth among the highest sports betting revenue in Michigan, with a total of $775.8 million. However, it falls significantly behind the top three contenders: FanDuel/MotorCity ($1.86 billion), BetMGM/MGM Grand ($1.56 billion), and DraftKings Sportsbook MI ($1.5 billion), which has a partnership with Bay Mills Resort & Casino.

The online figures align with the trends we have observed in Barstool’s online offerings in various states.

• Pennsylvania, with an impressive all-time online handle of $1.22 billion, currently holds the third position. However, for the year 2024, it has slipped to the fourth spot.
• Indiana ranks fourth in terms of all-time online handle, with a staggering $701.8 million. However, as of 2024, it currently holds the fifth position.
• Illinois has consistently ranked fifth or sixth in the months of 2024 for all-time online handle, with a staggering amount of $745.3 million.

What’s ahead for Barstool Sportsbook at Greektown?

The Barstool Sportsbook at Greektown is making impressive strides towards achieving a record-breaking year in terms of retail handle. Furthermore, it has the potential to surpass previous records in retail revenue as well.

Hollywood Casino at Greektown is gearing up for a fall boost in anticipation of the upcoming football season.

Flack stated that they would introduce exclusive promotions specifically tailored for Barstool. Their strategy would involve incorporating the Barstool brand by offering Barstool merchandise as giveaways and creating links between their retail sportsbook and the Barstool online sportsbook.

Starting from August 1 and continuing until September 9, Barstool Sportsbook is pleased to announce its hosting of fantasy football draft parties. Beginning on August 1, you can reserve your draft party, with fees determined by party size and duration. Each party package will encompass delectable appetizers, exclusive merchandise, complimentary bets, and numerous other perks.

For its second season, Greektown is expanding its Barstool Battle survivor pool. The registration process will kick off on August 1st and can be done in person at Barstool Sportsbook.

To participate in the pool, a fee of $500 is required, and all entry fees will be contributed to the prize pool. In the event that an individual achieves a flawless season by correctly predicting all 19 picks throughout the year, they will be awarded a bonus of $500,000.

You can find additional details about both promotions on the casino’s website.

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