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Michigan sports bettors will soon have another extraordinary experience in store.
This week, DraftKings Inc. and Live! Hospitality & Entertainment made an announcement stating their plans to launch the inaugural Sports & Social DraftKings venue in the country this autumn.
The premier live-sports viewing and wagering experience for guests will soon be available at the Somerset Collection in Troy. Although no specific opening date has been announced.
What is Sports & Social DraftKings?
Introducing Sports & Social DraftKings, the cutting-edge concept that revolutionizes the traditional casino experience by offering a unique dining and retail sportsbook encounter.
Its guests will be immediately captivated by a cutting-edge 32-foot LED media wall.
Attendants can conveniently access DraftKings’ mobile platforms to participate in daily fantasy sports or place bets on the wide range of sports offered by DraftKings Sportsbook MI.
The venue will also provide an upgraded menu that includes:
- Homemade game day classics
- Carefully selected cocktails
- The menu includes a variety of specialty drinks, notably the Crush selection that is the signature of the establishment.
- From national brews to local favorites, we offer a wide selection of beers.
Throughout the week, patrons will have the opportunity to indulge in exclusive events centered around delectable food and beverages. On weekends, customers can relish in a delightful brunch experience that showcases beloved dishes such as Chicken & Bliss, avocado toast, and savory breakfast skillets.
Reed Cordish, Principal of The Cordish Companies and CEO of Live! Hospitality & Entertainment, expressed his enthusiasm for the collaboration with DraftKings in the sports and entertainment industry. He stated that they are setting a new benchmark for dining and sports entertainment with Sports & Social DraftKings, a standard that is unparalleled.
DraftKings Somerset location to be pet-friendly, cater to families
There will be a dedicated DraftKings Lounge within the venue, available for hosting private parties and events.
Additionally, there will be a outdoor patio specifically designed to accommodate dogs, creating a pleasant environment for dining outside, enjoying live music, and socializing with loved ones.
Live music and entertainment will be available at DraftKings Sports & Social several times a week. Additionally, a diverse range of social games including skeeball, hoops, Beirut, foosball, shufflepuck, and arcade games will be offered.
Nate Forbes, Managing Partner of The Forbes Company, expressed his gratitude as he stated, “We are privileged that Sports & Social DraftKings has decided to open its inaugural U.S. location at Somerset Collection. Visitors from different parts of Michigan, the Midwest, and even Canada come to Somerset Collection to enjoy exclusive brands, and we are excited to provide them with an additional incentive to choose this area as their destination.”
Where will Sports & Social DraftKings be located?
Sports & Social is a spacious facility spanning 10,400 square feet, conveniently situated in the standalone building neighboring Somerset Collection South in Troy.
In July 2021, DraftKings and Sports & Social joined forces to establish an exclusive food, beverage, and entertainment concept, marking the inception of their visionary collaboration.
By joining forces, Live! Hospitality & Entertainment’s expertise in managing vibrant dining and entertainment establishments will be combined with DraftKings’ sports gaming platforms.
Michael Kibort, Senior Director of Retail Sportsbooks at DraftKings, expressed his excitement about the launch of the Sports & Social DraftKings, the first of its kind. He also mentioned the introduction of their innovative mobile sportsbook app in Michigan, along with an exhilarating in-person experience. Kibort acknowledged the valuable support from Live! Hospitality & Entertainment, stating that they have successfully established a top-notch venue for dining, sports, and entertainment, providing fans with an exceptional destination to indulge in.
ICRAVE, an acclaimed and award-winning development firm, is currently designing the venues for Sports & Social DraftKings. Their aim is to create a distinguished and luxurious sports and entertainment experience, catering to a unique market niche.
In the following months, more regions across the country can anticipate the announcement of new Sports & Social DraftKings locations.
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