FireKeepers Casino Launches Online Sports Betting, Casino Products In Michigan

On Monday, FireKeepers Casino received approval to operate as Michigan’s 14th online gambling operator. The operator wasted no time and launched in the middle of the day.

On Monday morning, the Michigan Gaming Control Board announced the commencement of online sports betting and internet casino gaming. The opening took place around noon EST and was facilitated by platform provider NYX Digital, a subsidiary of Scientific Games.

Instead of partnering with an external national brand, FireKeepers is relying on its strong brand reputation built over almost 12 years throughout the state.

Kathy George, FireKeepers CEO, expressed her excitement in a news release, stating, “We are delighted to offer the people of Michigan an added dimension of entertainment. Guests can now relish the FireKeepers experience from the convenience of their own homes or any location within the state.”

Firekeepers has 73 casino games, sports betting available now

You can find the FireKeepers iCasino & Sports app in the Apple App Store. You can access the platform through a link on the casino’s website. Android users can also find a link on the same site.

At its launch, FireKeepers impressively offers a wide range of 73 games, including 67 slots and six table games (including a video poker game). This exceeds the offerings of three competing casinos in Michigan and is expected to expand further in the future. The launch was highlighted by the inclusion of popular slot titles like 88 Fortunes, QuickHits, and Monopoly, as mentioned in a news release.

The sportsbook offers a variety of sports to bet on, such as baseball, basketball, football, golf, MMA, motorsports, soccer, and tennis. In the #trending section, you can find the most sought-after events, including Game 4 of the NBA Finals on Wednesday. This particular game offers an extensive selection of 50 different bets to choose from.

FireKeepers is 14th Michigan operator to launch online

Play Gun Lake, currently functioning solely as a casino platform, holds the position of the 14th operator, while the Nottawaseppi Huron Band of Potawatomi Indians becomes the 13th operator in the state to introduce both online sports betting and online casino.

MGCB executive director Henry Williams expressed his approval of FireKeepers Casino and NYX Digital joining Michigan’s expanding online gaming and sports wagering market. According to a news release from the board, Williams stated that the tribe’s representatives played a crucial role in the creation of the legislation passed in 2019, which permits federally recognized tribes in Michigan to apply for licenses for internet casino gaming and online sports betting. He further emphasized that their involvement will generate revenue to benefit K-12 education, economic development, and the Nottawaseppi Huron Band’s tribal community.

Last summer in Battle Creek, FireKeepers Casino Hotel became the pioneering Michigan tribal casino to introduce retail sports betting. At the Battle Creek casino, individuals can conveniently make deposits for online accounts while on-site.

This summer, the casino is bustling with activity as George spearheads a phase of expansion, highlighted by the continuous development of the hotel’s second tower.

Michigan waiting on Soaring Eagle as state’s 15th online brand

As of January 22nd, online gambling has been launched in Michigan, making Soaring Eagle Casino the only casino licensee in the state that has not yet introduced any online products.

GAN is the chosen partner of Soaring Eagle for its online offerings.

The only Michigan tribes among the 12 federally recognized ones, namely FireKeepers, Soaring Eagle, and Four Winds Casino operators, have announced their intention to launch exclusive self-branded products in the online gambling industry.

From January to May, online operators from various states generated a significant sum of $393.9 million in internet gaming revenue, alongside processing a substantial sports betting handle amounting to $1.26 billion.

NYX Digital is potentially up for sale as Scientific Games recently declared its exit from the sports betting and internet lottery industries.