Wagering At Michigan Sportsbooks Expectedly Slows In February While Online Casinos Set State Revenue Record

Written By Playinmichigan Staff on March 17, 2022
Matthew Stafford at Rams celebration

Post-football lull slows betting down to $423.8 million, but online casino revenue reaches $123 million, according to Playinmichigan

(LAS VEGAS) — Michigan’s online and retail sportsbooks took in nearly $425 million in wagers in February, but it still marked the first month-over-month drop in handle since July 2021 as sports betting hit its expected post-football lull. Meanwhile, online casinos were unaffected by any such seasonal ebbs and flows, setting a fresh revenue record with more than $120 million, according to Playinmichigan, which tracks gaming developments in the state.

“Michigan sportsbooks flew out of the gates in 2021 and the growth since has been relentless,” said Paul Costanzo, lead analyst for PlayInmichigan.com. “The rapid growth over the last year will be nearly impossible to maintain in the year ahead, but the upward trajectory of the industry will continue into the foreseeable future.”

Michigan’s online sportsbooks attracted $398.4 million in bets in February, which was down 19.8% from the record $496.8 million in wagers that were accepted in January, according to official data released Thursday by the Michigan Gaming Control Board. With $25.4 million in retail wagering at Detroit-area casinos, which was released last week, Michigan’s online and retail sportsbooks combined to take in $423.8 million in wagering for the month. That was down 20.4% from $532.7 million in January.

Despite the slowdown from January’s record pace, February’s handle was up 30.2% from $325.6 million in February 2021, which was the first full month of online sports betting in Michigan.

Online sports betting has been the key to the state’s year-over-year growth. And online wagers were up 32% in February from the $301.9 million in bets placed in February 2021.

Michigan’s sportsbooks have now generated $5.1 billion in wagers, producing nearly $400 million in revenue, since legal sports betting launched in 2020.

Online sportsbooks alone generated $22.5 million in gross revenue from February’s bets, up 137.6% from $9.5 million in February 2021 despite dipping from $34.7 million in January. Combined with a $896,939 loss in retail revenue, Michigan’s sportsbooks won $21.6 million for the month. After $26.5 million in promotional credits, retail and online sportsbooks booked a $4.8 million loss in taxable revenue, yielding just $581,548 in taxes.

February is typically a slower month for sportsbooks than either January or March. As popular as the Super Bowl is for bettors, it is a single game that comes with heavy promotion from sportsbooks. Ultimately, it is no match for a month filled with NFL playoff games or the three-week NCAA Tournament that offers 67 games to bet on from start to finish.

“The period between the Super Bowl and March Madness is always relatively slow for sportsbooks,” said Eric Ramsey, an analyst for the PlayUSA.com Network, which includes PlayInmichigan.com. “The NCAA Tournament should push betting back over the $500 million plateau, and wagering could move even higher if Michigan or Michigan State can go on a surprise run.”

FanDuel drew more online bets than any other operator with $122.4 million, down from $132.7 million in January. Combined with its retail sportsbook, FanDuel won $4.4 million in gross revenue from those bets. DraftKings was No. 2 in the online market with $94.7 million in bets, down from $132.0 million in January. DraftKings won $4 million in gross revenue from those bets.

BetMGM followed with $86.7 million in online wagers, down from $110.9 million in January. Combined with its retail sportsbooks, BetMGM won a state-best $5.8 million in gross revenue.

“Baseball’s lockout was really the only major concern for sportsbooks because it is the main attraction for bettors during the otherwise slow summer months,” Ramsey said. “With the lockout now over, Michigan’s sportsbook operators can look forward to the first normal sports year since the state legalized sports betting.”

Online casinos and poker

Michigan’s online casinos and poker rooms produced $122.8 million in revenue in February, breaking the record of $121.8 million set in December despite three fewer days in the month. That equates to $4.4 million in revenue per day in February, up significantly from the $3.9 million per day that online casinos generated in both January and December.

February’s revenue yielded $21.6 million in state taxes and fees.

“It would not be shocking for Michigan to surpass New Jersey and Pennsylvania to become the largest online casino market in the U.S. by the end of the year,” Costanzo said. “Online casinos consistently produce huge amounts of revenue, and the industry’s importance to the state budget will only grow.”

MI online sports betting revenue, February 2022

Licensee Online Brand Total Handle Online Handle Retail Handle Revenue (GGR) Promos State Tax Local Tax
MotorCity FanDuel $126,825,828 $122,402,376 $4,423,452 $4,387,579 $3,067,765 $101,145 $64,850
Bay Mills DraftKings $94,693,960 $94,693,960 ? $4,000,114 $11,115,378 $0 $0
MGM Grand Detroit BetMGM $91,823,377 $86,658,217 $5,165,160 $5,791,031 $5,863,687 $6,023 $3,861
Greektown Barstool $46,119,895 $30,335,032 $15,784,862 $4,212,766 $465,270 $237,824 $152,482
Grand Traverse Caesars $35,283,067 $35,283,067 ? $1,682,832 $4,216,217 $0 $0
Lac Vieux Desert PointsBet $10,783,875 $10,783,875 ? $717,523 $717,866 $0 $0
Little River BetRivers $6,067,485 $6,067,485 ? $188,533 $324,940 $0 $0
Little Traverse Bay Fox Bet $2,959,175 $2,959,175 ? $90,414 $109,843 $0 $0
Sault Ste. Marie WynnBet $2,823,945 $2,823,945 ? $185,386 $21,552 $13,762 $0
Nottawaseppi Huron FireKeepers $1,763,646 $1,763,646 ? $97,537 $97,732 $0 $0
Match-E-Be-Nash-She-Wish Play Gun Lake $1,669,968 $1,669,968 ? $243,584 $392,225 $0 $0
Hannahville TwinSpires $1,250,046 $1,250,046 ? $32,517 $95,828 $0 $0
Keweenaw Bay Golden Nugget $886,420 $886,420 ? $72,695 $53,641 $1,601 $0
Pokagon Four Winds $817,694 $817,694 ? -$69,041 -$86,781 $0 $0
Total $423,768,381 $398,394,907 $25,373,474 $21,633,471 $26,455,163 $360,354 $221,194

MI online casino revenue, February 2022

Licensee Brand Revenue Promos State Tax Local Tax
MGM Grand Detroit BetMGM $46,883,965 $4,688,397 $8,270,331 $4,071,872
Bay Mills DraftKings $20,111,744 $2,011,174 $4,054,528 $1,013,632
MotorCity FanDuel $19,477,948 $1,947,795 $3,435,910 $1,691,660
Little River BetRivers $7,869,999 $787,000 $1,461,997 $365,499
Keweenaw Bay Golden Nugget $5,740,290 $574,029 $959,090 $239,772
Grand Traverse Caesars $4,572,807 $457,281 $724,735 $181,184
Sault Ste. Marie WynnBet $4,452,628 $445,263 $717,850 $179,463
Greektown Barstool $3,641,899 $364,190 $504,767 $257,300
Little Traverse Bay Fox Bet $2,628,928 $262,893 $397,204 $99,301
Pokagon Four Winds $2,486,293 $248,629 $361,402 $90,350
Match-E-Be-Nash-She-Wish Play Gun Lake $2,430,439 $243,044 $353,306 $88,326
Nottawaseppi Huron FireKeepers $1,066,976 $106,698 $153,644 $38,411
Hannahville TwinSpires $833,500 $54,700 $124,608 $31,152
Lac Vieux Desert PointsBet $578,509 $27,441 $88,171 $22,043
Total $122,775,924 $12,218,533 $21,607,543 $8,369,966

For more information and analysis on regulated sports betting in Michigan, visit PlayInmichigan.com/news. Contact: Zack Hall, Catena Media, [email protected]

Photo by Jose Sanchez / Associated Press
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