Michigan Sports Bettors Wager $229.8 Million In August, State Crosses $7 Billion In All-Time Handle
Michigan online casinos brought in $130.9 million in revenue in a strong August, pushing that all-time number above $2 billion
Michigan sportsbooks saw the first signs of the football season increase in August 2022, reporting a total handle of $229.8 million. While just a 2.1% increase from July, it’s still a 10.1% increase from August of 2021. With August’s numbers, Michigan crossed the $7 billion mark in all-time sports betting handle.
Michigan online casinos and poker saw another small spike in revenue from last month. Internet gaming generated $130.9 million in revenue, up 3.4% from the $126.6 million generated in June. Michigan has now surpassed $2 billion in all-time online casino revenue.
“August should be the final month of modest numbers for Michigan sportsbooks, as football season will start to take them back near the $400 million mark in September,” said Paul Costanzo, lead analyst at Playinmichigan. “Still, $229.8 million is a 10% improvement on August 2021, telling us the industry continues to thrive in its second full year of legal sports betting. The state has also crossed the $7 billion mark in all-time handle. Online casinos, meanwhile, continue to be season-proof, which is a huge benefit for operators and the state.”
August 2022 Michigan sports betting numbers
Here are the top-line numbers from the Michigan Gaming Control Board.
- Handle: $229.8 million ($218.8 million online)
- Revenue: $25.7 million ($24.0 million online)
- Hold: 11.2% (up from 10.2% last month)
- Month-over-month: Handle increased 2.1%
- August sports betting taxes: $1.49 million to the state and $437,746 to local entities.
- Top online sports betting app by handle: FanDuel Sportsbook MI with $72.4 million
- Top online sports betting app by revenue: FanDuel with $7.7 million
August 2022 Michigan online casino revenue
Online casinos in Michigan continued to bring in big numbers in August:
- Online casino revenue: $130.9 million, up 3.4% from July
- August online casino tax payments: $24.2 million to state and $9.2 million to local entities
- Top online casino app by revenue: BetMGM Michigan with $49.3 million
Top takeaways from August 2022 Michigan online gambling numbers
Two big milestones crossed
Two new milestones were hit in August 2022. Sports betting in Michigan surpassed the $7 billion mark for all-time handle. That includes online and retail sports betting.
Also, Michigan’s all-time online casino revenue surpassed $2 billion in August. That happened in just 20 months (19.5 when you consider it began late in January 2021).
By comparison, it took Pennsylvania 30 months to reach the $2 billion threshold. It took New Jersey a total of 81 months to get to that mark.
Clearly Michigan got itself in position to be ready with double-digit operators available upon launch 20 months ago.
Along with $2 billion in revenue for the industry, it has generated $527.6 million in tax revenue for Michigan.
End of the summer sports betting lull
Michigan’s sports betting numbers should begin to see a big boost starting in September with football season back in full swing.
With August’s numbers released, latest projections from PlayUSA call for Michigan to produce over $2 billion in handle over the next four months of the year.
Here’s a look at the latest month-to-month handle projections:
- Sept. 2022: $402.1 million
- Oct. 2022: $542.9 million
- Nov. 2022: $548.3 million
- Dec. 2022: $531.9 million
Altogether, that would be a 6.6% handle increase from the $1.9 billion wagered during Sept.-Dec. of 2021.
Growth trends hold steady for online casinos
The $130.9 million in iGaming revenue for August is the third-highest total all-time for Michigan over the last 20 months.
A year ago, online casinos generated just $97.2 million in revenue. August 2022’s revenue continues a year-over-year growth pattern that we’ve been seeing throughout the year.
Each month in 2022 has been at least 34% higher in revenue than the month the year before.
- February: 54.1% growth from 2021
- March: 38.5% growth from 2021
- April: 39.5% growth from 2021
- May: 34.2% growth from 2021
- June: 36.2% growth from 2021
- July: 37.2% growth from 2021
- August: 34.7% growth from 2021
Michigan August 2022 sports betting handle and revenue by operator
| Licensee | Online Brand | Handle | Revenue | Hold | Taxes |
|---|---|---|---|---|---|
| MotorCity | FanDuel | $74,842,881 | $8,080,518 | 10.8% | $550,720 |
| Bay Mills | DraftKings | $52,549,120 | $6,278,381 | 11.9% | $373,183 |
| MGM Grand Detroit | BetMGM | $48,939,869 | $5,789,263 | 11.8% | $380,063 |
| Greektown | Barstool | $20,155,233 | $1,690,085 | 8.4% | $132,744 |
| Grand Traverse | Caesars | $15,342,990 | $1,687,385 | 11.0% | $0 |
| Lac Vieux Desert | PointsBet | $5,702,678 | $908,620 | 15.9% | $0 |
| Little River | BetRivers | $4,339,841 | $392,418 | 9.0% | $18,253 |
| Sault Ste. Marie | WynnBet | $1,675,368 | $161,603 | 9.6% | $12,413 |
| Little Traverse Bay | Fox Bet | $1,666,553 | $314,301 | 18.9% | $21,380 |
| Nottawaseppi Huron | FireKeepers | $1,086,387 | $90,400 | 8.3% | $0 |
| Sagniaw Chippewa | Eagle | $1,076,450 | $101,938 | 9.5% | $0 |
| Match-E-Be-Nash-She-Wish | betParx | $975,428 | $70,284 | 7.2% | $0 |
| Keweenaw Bay | Golden Nugget | $680,109 | $67,709 | 10.0% | $1,468 |
| Pokagon | Four Winds | $454,725 | $19,594 | 4.3% | $0 |
| Hannahville | TwinSpires | $309,845 | $2,351 | 0.8% | $0 |
| Total | $229,797,476 | $25,654,849 | 11.2% | $1,490,223 |
Michigan August 2022 online casino revenue by operator
| Licensee | Brand | Revenue | Promos | Taxes |
|---|---|---|---|---|
| MGM Grand Detroit | BetMGM | $49,327,377 | $4,932,738 | $12,985,432 |
| Bay Mills | DraftKings | $19,362,312 | $1,936,231 | $5,794,172 |
| MotorCity | FanDuel | $19,328,906 | $1,932,891 | $5,088,334 |
| Little River | BetRivers | $9,002,084 | $1,277,744 | $2,162,815 |
| Keweenaw Bay | Golden Nugget | $7,196,304 | $719,630 | $1,813,469 |
| Grand Traverse | Caesars | $5,912,623 | $591,262 | $1,489,981 |
| Greektown | Barstool | $3,898,732 | $389,873 | $1,026,341 |
| Sault Ste. Marie | WynnBet | $3,770,271 | $377,027 | $950,108 |
| Pokagon | Four Winds | $2,879,949 | $287,995 | $725,747 |
| Sagniaw Chippewa | Eagle | $2,785,621 | $278,562 | $551,553 |
| Little Traverse Bay | Fox Bet | $2,560,195 | $256,019 | $645,169 |
| Nottawaseppi Huron | FireKeepers | $1,756,493 | $175,649 | $377,645 |
| Match-E-Be-Nash-She-Wish | betParx | $1,677,384 | $167,738 | $422,701 |
| Lac Vieux Desert | PointsBet | $936,755 | $94,800 | $185,230 |
| Hannahville | TwinSpires | $529,188 | $9,315 | $114,372 |
| Total | $130,924,194 | $13,427,475 | $34,333,070 |
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