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Since the initiation of legalized online sports betting in January 2021, DraftKings has emerged as a leading online sportsbook in Michigan.
Currently, DK and its partner, Bay Mills Resort & Casino in Brimley, located on Lake Superior in the eastern Upper Peninsula, are bringing a retail sportsbook establishment to the area.
The temporary retail sportsbook is set to open on Wednesday, June 22, while the permanent version is slated to open in the fall.
Michigan sports bettors will get a glimpse of the Brimley retail sports betting experience through the new addition.
What to expect at DraftKings Sportsbook at Bay Mills
The temporary DraftKings Sportsbook at Bay Mills will consist of a sports betting ticket cage and six self-service kiosks designed to replicate the appearance and experience of the DraftKings Sportsbook MI app.
More self-service kiosks and over-the-counter ticket cages will be included in the permanent sportsbook when it opens in the fall.
Additionally, a large video wall and odds board will be showcased in the sportsbook.
Once the permanent space is ready, Bay Mills and DraftKings will join in celebrating its grand opening.
DraftKings was a big fish for Bay Mills
In the summer of 2020, Bay Mills made a significant impact by securing DraftKings as its online operator, capturing the attention of many.
“In August 2020, Bryan Newland, then-Bay Mills tribal chairman, expressed our decision as follows: ‘We proposed, “Let’s embark on a hunting expedition.” We aimed to find a partner that aligns with our culture and secures the greatest mutual benefits. And that’s exactly what we accomplished.'”
Bay Mills has experienced great success through its partnership with an online sportsbook and online casino.
DraftKings ranks third in Michigan’s historical sports betting handle, with a total of $1.36 billion. This remarkable figure has resulted in DK and Bay Mills earning over $70 million in revenue.
DraftKings holds the third position in Michigan’s all-time online casino revenue, with an impressive total of $264.9 million.
Nice bounce back for Bay Mills
After being closed for nearly a week in May due to an electric fire, Bay Mills is now actively promoting positive developments and expansion plans.
No individuals sustained injuries during the fire incident that occurred within the technology room of the casino and resort. Nevertheless, the fire did cause a significant disruption to their technology systems. Consequently, their gaming systems, internet, ATM systems, and phone systems were rendered inoperable.
Throughout the brief pause, Bay Mills regulars still had access to and could utilize DraftKings online sportsbook and casino, which remained operational.
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