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On Monday, FireKeepers Casino was granted approval to join Michigan’s online gambling operators, making it the 14th in the state. The operator promptly launched its services in the middle of the day.
The Michigan Gaming Control Board made an announcement on Monday morning regarding the opening of online sports betting and internet casino gaming. The launch took place around noon EST, facilitated by NYX Digital, a subsidiary of Scientific Games.
FireKeepers is relying on its strong brand reputation built over nearly 12 years within the state, rather than partnering with an external national brand.
Kathy George, FireKeepers CEO, expressed her excitement in a news release, stating, “We are delighted to offer an additional source of entertainment to the residents of Michigan. Whether at home or anywhere within the state, guests can now conveniently enjoy the remarkable FireKeepers experience.”
Firekeepers has 73 casino games, sports betting available now
You can find the FireKeepers iCasino & Sports app on the Apple App Store. Alternatively, you can access the platform by clicking on the provided link on the casino’s website. Android users can also find a dedicated link on the site for their convenience.
FireKeepers has an impressive array of offerings when it first launched, boasting a collection of 67 slots and six table games (including a video poker game), resulting in a total of 73 games. This exceeds the current offerings of three rival casinos in Michigan and it is anticipated that FireKeepers will continue to expand its game selection in the future. The launch was highlighted in a news release, where popular slot titles such as 88 Fortunes, QuickHits, and Monopoly were showcased as the featured games.
The sportsbook offers a variety of sports for betting, such as baseball, basketball, football, golf, MMA, motorsports, soccer, and tennis. In the #trending section, you can find the most popular events, including Game 4 of the NBA Finals on Wednesday. There are a whopping 50 different bets available for this game.
FireKeepers is 14th Michigan operator to launch online
The Nottawaseppi Huron Band of Potawatomi Indians is the 13th operator in the state to introduce both online sports betting and online casino. However, Play Gun Lake, which is currently only a casino platform, will be the 14th operator in the future.
In a news release from the board, MGCB executive director Henry Williams expressed his enthusiasm for the inclusion of FireKeepers Casino and partner NYX Digital in Michigan’s expanding online gaming and sports wagering market. He acknowledged the tribe’s representatives for their vital role in the creation of the laws enacted in 2019, which enable federally recognized tribes in Michigan to apply for licenses for internet casino gaming and online sports betting. Williams emphasized that their involvement will generate revenue to support K-12 education, economic development, and the tribal community of Nottawaseppi Huron Band.
Last summer in Battle Creek, FireKeepers Casino Hotel became the pioneer of Michigan tribal casinos by introducing retail sports betting. Those interested in online accounts can conveniently make deposits directly at the Battle Creek casino.
George is currently spearheading a phase of expansion at the casino this summer. Among the ongoing developments is the construction of the hotel’s second tower, adding to the excitement and activity happening on-site.
Michigan waiting on Soaring Eagle as state’s 15th online brand
As of January 22, online gambling has been introduced in Michigan, making Soaring Eagle Casino the only licensee among the state’s casinos that has not yet launched any online products.
GAN is the chosen partner of Soaring Eagle for its online products.
The only Michigan tribes among the 12 federally recognized ones that have intentions to introduce their own branded products are the operators of FireKeepers, Soaring Eagle, and Four Winds Casino. They recently launched online gambling services in February.
State online operators generated $393.9 million in internet gaming revenue and processed $1.26 billion in sports betting handle up until May.
NYX Digital might be up for sale as Scientific Games recently announced its plans to divest from the sports betting and internet lottery sectors.
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