Michigan sportsbooks saw a new low for the year in July 2022, reporting a total handle of $225 million. While a 23.1% decrease from June, it’s still a 9.1% increase from July of 2021.
Michigan online casinos and Michigan online poker saw a small spike in revenue from last month. Internet gaming generated $126.6 million in revenue, up 4.2% from the $121.5 million generated in June.
“The month-to-month increase in online casino revenue in the middle of the summer is just another indicator of how strong the industry is in Michigan,” Playinmichigan lead analyst Paul Costanzo said. “It’s again making up for the dip in sports betting, as July simply lacks the major sporting events that bring in sports bettors. Still, it’s an increase over July 2021, which is the lowest full month on record in Michigan.”
July 2022 Michigan sports betting numbers
Here are the top-line numbers from the Michigan Gaming Control Board.
- Handle: $225 million ($206.1 million online)
- Revenue: $22.9 million ($21.6 million online)
- Hold: 10.2% (up from 5.4% last month)
- Promotional credits: $7.6 million
- Month-over-month: Handle decreased 23.1%
- July sports betting taxes: $862,970 to the state and $444,317 to local entities.
- Top online sports betting app by handle: FanDuel Sportsbook MI with $60.1 million
- Top online sports betting app by revenue: FanDuel with $7.7 million
July 2022 Michigan online casino revenue
Online casinos in Michigan continued to bring in big numbers in July:
- Online casino revenue: $126.6 million, up 4.2% from June
- June online casino tax payments: $24.1 million to state and $10.1 million to local entities
- Top online casino app by revenue: BetMGM Michigan with $48 million
Top takeaways from July 2022 Michigan online gambling numbers
Encouraging year-to-year growth
The $126.6 million in iGaming revenue certainly isn’t Earth-shattering, but it continues to highlight the growth from July of last year.
A year ago, online casinos generated just $92.2 million in revenue, which was the third-lowest month of the year (excluding January 2021, which began mid-month).
July’s 2022 revenue ranks fourth for the year in terms of highest-revenue months, less than $1 million behind May’s $127.4 million.
The percentage growth year-over-year remains steady, as each month in 2022 has been at least 34% higher in revenue than the year before.
- February: 54.1% growth from 2021
- March: 38.5% growth from 2021
- April: 39.5% growth from 2021
- May: 34.2% growth from 2021
- June: 36.2% growth from 2021
- July: 37.2% growth from 2021
Michigan sports bettors take a hit
Michigan sports bettors fell back to reality a bit in July. After improving to a 5.4% hold for the sportsbooks in June, the books collected a 10.2% hold in July.
The online hold was 10.5%, with four different operators collecting a hold in the double digits. The 10.2% overall hold is the highest for the sportsbooks in Michigan since November of 2021, where it collected 11.7% of the handle.
It’s also the fourth-highest hold for the books since online sports betting launched in January of 2021.
Three-book race heading into football season
Since online sports betting launched, it’s been pretty well a three-operator battle for the top.
Fanduel Sportsbook MI, BetMGM Michigan and DraftKings Sportsbook MI have always found themselves above the rest of the field.
FanDuel has created slight separation from the others up top, holding 28% of the all-time online handle share in Michigan ($1.75 billion), but the three are definitely in a category to themselves. DraftKings holds 25% ($1.56 billion), while BetMGM has 23% ($1.41 billion).
In July, FanDuel held 29% of the online handle share at $60.1 million. DraftKings was a narrow second at 28% ($57.5 million), while BetMGM came in third at 22% ($44.6 million).
As NFL and college football are set to begin in the coming weeks, expect these three to look to make a move to get past the other two.
Last football season, it was DraftKings that made its presence felt, winning the handle share in August, September, November and December.
Michigan July 2022 sports betting handle and revenue by operator
| Licensee | Online Brand | Handle | Revenue | Hold | Taxes |
|---|---|---|---|---|---|
| MotorCity | FanDuel | $62,291,611 | $7,982,643 | 12.8% | $583,633 |
| Bay Mills | DraftKings | $57,487,672 | $4,652,833 | 8.1% | $197,782 |
| MGM Grand Detroit | BetMGM | $51,637,208 | $6,372,429 | 12.3% | $389,334 |
| Greektown | Barstool | $22,726,202 | $1,470,888 | 6.5% | $121,241 |
| Grand Traverse | Caesars | $15,446,398 | $1,139,116 | 7.4% | $0 |
| Lac Vieux Desert | PointsBet | $4,316,520 | $407,922 | 9.5% | $0 |
| Little River | BetRivers | $3,530,125 | $276,554 | 7.8% | $5,861 |
| Little Traverse Bay | Fox Bet | $1,509,335 | $74,715 | 5.0% | $2,298 |
| Sault Ste. Marie | WynnBet | $1,440,069 | $111,003 | 7.7% | $7,139 |
| Sagniaw Chippewa | Eagle | $1,254,097 | $139,795 | 11.1% | $0 |
| Nottawaseppi Huron | FireKeepers | $1,116,587 | $45,603 | 4.1% | $0 |
| Match-E-Be-Nash-She-Wish | betParx | $800,783 | $63,921 | 8.0% | $0 |
| Keweenaw Bay | Golden Nugget | $639,855 | $60,257 | 9.4% | $0 |
| Pokagon | Four Winds | $401,628 | $52,266 | 13.0% | $0 |
| Hannahville | TwinSpires | $368,166 | $24,635 | 6.7% | $0 |
| Total | $224,966,256 | $22,874,582 | 10.2% | $1,307,287 |
Michigan July 2022 online casino revenue by operator
| Licensee | Brand | Revenue | Promos | Taxes |
|---|---|---|---|---|
| MGM Grand Detroit | BetMGM | $48,021,615 | $1,613,545 | $13,574,360 |
| Bay Mills | DraftKings | $19,037,250 | $1,903,725 | $5,696,897 |
| MotorCity | FanDuel | $18,564,679 | $1,856,468 | $4,887,152 |
| Little River | BetRivers | $8,766,285 | $876,629 | $2,209,104 |
| Grand Traverse | Caesars | $6,242,229 | $624,223 | $1,573,042 |
| Keweenaw Bay | Golden Nugget | $6,168,121 | $616,812 | $1,554,367 |
| Greektown | Barstool | $4,391,869 | $439,187 | $1,156,160 |
| Sault Ste. Marie | WynnBet | $3,919,849 | $391,985 | $987,802 |
| Pokagon | Four Winds | $3,008,220 | $300,822 | $758,071 |
| Little Traverse Bay | Fox Bet | $2,255,186 | $225,519 | $568,307 |
| Sagniaw Chippewa | Eagle | $2,143,679 | $214,368 | $413,961 |
| Match-E-Be-Nash-She-Wish | betParx | $1,459,684 | $145,968 | $351,886 |
| Nottawaseppi Huron | FireKeepers | $1,355,736 | $135,574 | $268,436 |
| Lac Vieux Desert | PointsBet | $881,543 | $70,963 | $171,900 |
| Hannahville | TwinSpires | $398,574 | $9,125 | $85,679 |
| Total | $126,614,517 | $9,424,912 | $34,257,123 |
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