PointsBet Sports Bar Coming To Little Caesars Arena In Red Wings Deal
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Today, PointsBet Sportsbook has secured yet another agreement with a Detroit sports team, this time with the NHL’s Red Wings. However, what sets this deal apart is the groundbreaking aspect it brings to PointsBet as they further establish themselves in the Great Lakes State.
In a groundbreaking move, the Australian sports betting company became the inaugural partner of a professional sports team in Detroit. Their historic partnership with the Detroit Tigers, signed in July, marked the first-ever collaboration between an MLB team and a sportsbook.
Richard “Rip” Hamilton, former Pistons player, recently became the first iconic Michigan athlete to sign a brand ambassador position with PointsBet. This deal was finalized last week.
The announcement regarding the Detroit Red Wings on Tuesday brings along yet another inaugural event.
The home of the Wings, Little Caesars Arena, will feature a branded watering hole with the book. The existing Detroit Sport & Social Club will be replaced by a new PointsBet Sports Bar.
Details about the planned PointsBet Sports Bar
In just a matter of days, Michigan online sports betting is expected to launch alongside the highly anticipated NHL season. The Red Wings will kick off their 2021 campaign this Thursday, facing Carolina in an exciting home game.
Despite the young Wings being predicted to perform poorly once again, they continue to maintain a dedicated fan base in the beloved “Hockeytown.”
The new PointsBet Sports Bar is set to receive excellent brand exposure as Red Wings fans, known for their tradition of visiting nearby establishments before and after games, return to games.
Last week, PointsBet signed a deal with the Pistons, who also happen to play at LCA. This guarantees them an increased level of exposure.
In 2021, the bar will undergo a rebranding that encompasses a comprehensive food and beverage menu, high-definition televisions, live betting odds, notable guest appearances, distinctive programming, exclusive VIP privileges, and enticing gaming offers.
PointsBet deal latest for Detroit Red Wings
Similar to the Tigers, the Ilitch family also owns the Red Wings. However, unlike the Tigers, the hockey team has already entered into a long-term agreement with BetMGM for featuring their logo on the ice at Little Caesars Arena. This partnership encompasses various aspects such as in-venue signage, fan promotions, and a sponsored presence on the Red Wings’ digital platforms.
As part of the PointsBet agreement, the Red Wings will provide signage within the blue lines and LED signage throughout the arena. Additionally, the brand will receive exposure across various digital and radio platforms.
In a statement, Chris Granger, the group president for sports and entertainment of Ilitch Holdings Inc., expressed that the sports bar deal in Detroit is a novel endeavor. The Ilitch family envisions it as an opportunity to offer an exhilarating experience for their fans.
The vibrant ambiance of the PointsBet Sports Bar is sure to delight our fans, enhancing the game-day experience in and around Little Caesars Arena through this exciting partnership.
PointsBet already has a similar agreement in place with the Colorado Avalanche, who are the Red Wings’ biggest rivals.
Other firsts for PointsBet in Michigan
Soon, PointsBet will be introducing its inaugural online casino platform in Michigan. Additionally, the company holds the distinction of being the first to collaborate with Evolution Gaming in order to offer live dealer games on its casino app.
This partnership marks a significant milestone for the platform as it is the first-ever collaboration with a tribe, specifically the Lac Vieux Desert Band of Lake Superior Chippewa Indians.
PointsBet’s agreement with the Red Wings is simply another step in their strategy to promote their brand across the state.
Johnny Aitken, CEO of PointsBet USA, expressed his excitement in continuing the partnership with the Ilitch organization and collaborating with the esteemed NHL franchise, the Detroit Red Wings. He acknowledged the team’s rich history, passionate fanbase, and was thrilled to announce this new venture.
