Paced By BetMGM Again, $94.9 Million In May Revenue For Massive Michigan Casino Market

Written By Matt Schoch on June 15, 2021
Michigan internet gaming May 2021

The torrid start to Michigan internet gaming continued into May, as $94.9 million in revenue was raised by operators. This total again places the state among the nation’s leaders, according to numbers released Tuesday by the Michigan Gaming Control Board.

In a familiar refrain, BetMGM paced the field, gaining $36.1 million in revenue. The totals mostly arrive from BetMGM Casino with some revenue from BetMGM Poker. The haul amounted to a 38.0% market share.

And talk about consistency: the total revenue for Michigan operators was down just $213.47 from April, a measly downturn of 0.0002%. In April, the total was $94,851,765.56. That number dropped to (gasp!) $94,851,552.09 in May.

Although internet gaming has remained consistent, MI online sports betting revenue numbers were down again in May during a slower portion of the sports calendar.

FanDuel, DraftKings lead best of the rest

FanDuel Casino raised the second-most revenue at $16.3 million, good for a 17.2% market share. DraftKings Casino was third, with $15.7 million of revenue (16.5% share).

The state’s 13th and newest entry into the Michigan online casinos market, PointsBet Casino, debuted with $612,361 of revenue after launching May 4Play Gun Lake, which launched in April, reported $506,450 of revenue in its first full month online.

Licensee Brand Revenue Promos State Tax Local Tax
MGM Grand BetMGM $36,089,904 $0 $7,073,621 $3,482,676
MotorCity FanDuel $16,314,671 $1,631,467 $2,877,908 $1,416,929
Bay Mills DraftKings $15,677,721 $1,567,772 $3,160,629 $790,157
Little River BetRivers $6,644,089 $664,409 $1,339,448 $334,862
Sault Ste. Marie WynnBet $4,329,115 $432,912 $846,734 $211,683
Little Traverse Bay Fox Bet $3,846,191 $384,619 $775,392 $193,848
Keweenaw Bay Golden Nugget $3,835,192 $383,519 $708,945 $177,236
Greektown Barstool $3,353,917 $335,392 $580,913 $286,694
Pokagon Four Winds $1,833,309 $183,331 $280,790 $70,197
Hannahville TwinSpires $1,533,803 $153,380 $242,954 $60,739
Lac Vieux Desert PointsBet $612,361 $0 $97,978 $24,494
Match-E-Be-Nash-She-Wish Play Gun Lake $506,450 $50,645 $72,929 $18,232
Grand Traverse William Hill $274,827 $0 $43,972 $10,993
Total $94,851,552 $5,787,446 $18,102,213 $7,078,742

Most operators reported similar market share numbers from April.

Stars Casino/PokerStars MI fell from 5.0% market share in April ($4.7 million) to 4.1% in May ($3.8 million), perhaps in part because of a slower season for online poker.

Nearly $400 million of revenue in 4+ months

Operators raised $18.1 million in state taxes and $5.2 million in tax and payment revenue for the city of Detroit. The revenue is the operator winnings from online casino gaming and online poker. Tribal governments netted $1.9 million in tax payments from operators.

Since the Jan. 22 launch of internet gaming, $393.9 million of revenue has been raised, and $71.5 million in state taxes have been paid, along with $20.9 million to Detroit and $7.3 million to tribal governments.

Two more operators should launch this year, as FireKeepers and Soaring Eagle have said they will begin offering online casino products.

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Matt Schoch

A Michigan native, Matt has worked at newspapers in Michigan, Missouri and the Virgin Islands. A versatile sports reporter, Matt has covered sailing on the Great Lakes, cricket in the Caribbean, high school and pro playoffs, and the Olympics in Rio. He’s also the former host of the Locked On Pistons Podcast and producer of a documentary on Emoni Bates. A former blackjack dealer, Matt has studied the industry from all sides.

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